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Crafting your vision, mission and values statements

07 Feb 2024 | BALI Member News

Kim Sones from Accredited Supplier, Sones Accountancy Services emphasises the significance of defining the vision, mission, and values of a business. Sones, a seasoned expert in the field, believes that crafting these statements is not only essential for guiding business decisions but also serves as a potent tool for attracting customers, fostering a robust company culture, and distinguishing oneself from competitors. According to Sones, this process need not be overwhelming; rather, it requires thoughtful consideration, time, and effort.

Kim Sones, Sones Accountancy Services Director says:

"I have spoken previously about the importance of knowing the vision, mission, and values of your business, crafting statements to reflect these and the benefits of doing so," states Kim Sones. "These statements will not only help guide your business decisions, but they also serve as a powerful tool for attracting customers, building a strong company culture, and setting yourself apart from competitors."

Sones encourages entrepreneurs to invest time in carefully contemplating their vision, mission, and values to create statements that authentically capture the essence of their business. Starting with a broad vision statement, entrepreneurs should envision where they want to be and what they aim to achieve, considering what they want to be known for and the impact their business can have. Moving on to values, individuals are prompted to identify the core principles that define who they are and what they stand for. The final step involves formulating a mission statement that outlines the steps necessary to achieve the envisioned future, including a coherent set of goals supporting the mission.

Kim continues:

"Remember to keep it concise, and authentic and use positive and powerful language that evokes emotion and inspires action," advises Sones. "When you’ve drafted your statements, it can be helpful to seek feedback from others who can offer valuable insights and help you refine your statements."

Sones highlights the dynamic nature of these statements, asserting that they are not set in stone and can evolve over time as both individuals and businesses grow. Despite this adaptability, Sones emphasises the importance of establishing clear and compelling statements early on, as they provide a solid foundation for the journey ahead.

"It has taken some time for me to draft my statements and feel comfortable with each and every component," "I think I am there now, and I would like to share the statements I have written in a bid to encourage you to write yours."

Admits Sones.

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