news article

CED Stone Group marks 40th year with a brand new look

01 Feb 2018 | BALI Member News

BALI Registered Affiliate member, CED Stone Group, are marking their 40th year anniversary with the unveiling of a completely new website, brochure and branding. A massive undertaking for such a large company, the changes will be phased in over the next few months, so customers can expect to see the updates in place ready for the 2018 peak season.

CED Stone Group's new style will be a complete refresh on the old classic branding, with a modern look that still represents an established company with a name known in the industry for their quality products and experienced people. The new branding will reflect CED Stone Group's values for providing expert advice, good customer service and a passion for using natural stone.

'At the very heart of our business, we want to share our passion for using the best hard landscaping products and encourage our customers to create beautiful landscapes that can be used to inspire future generations. ' explains Giles Heap, Managing Director of CED Stone Group. 'A lot of things can change in 40 years, and over time we've grown and evolved in many ways; so we hope that this new and updated branding will help to reinforce how important our values are.'

CED Stone Group are known for having one of the most extensive ranges of natural stone and hard landscaping products in the UK, and their new website has been designed to help customers find the right options for them, with colour type filters, matching product suggestions and material comparison tools.

'CED has changed and evolved over the years, and our brand needed to reflect this, so we wanted a fresh, updated style that would still be relevant and recognisable to our customers,' says Paula Chalmers, CED Stone Group's Marketing Manager. 'The two distinct parts of our business, CED Stone Commercial and CED Stone Landscape, have been given their own identities; ensuring that we can communicate effectively with our clients who all have very different needs. We've produced a range of new marketing materials, including a new brochure and website, making it easier for our customers to find the products or services they require.'

CED is excited to unveil their new branding at the SGD's Awards Ceremony, on 2nd February 2018 at The Landmark in London, which CED Stone Group are proud headline sponsors. 


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