Boningale Limited Group Strengthens Leadership Team with Senior Internal Promotions

The appointments include Thomas Stabler as Head of Group Marketing, James Oldham as Head of Sales at Boningale Nurseries, and Ryan Simpson as Head of Sales at Viridis Plants.

Thomas Stabler’s promotion recognises more than two decades of experience within the Group and his role in building and leading a marketing function that supports multiple brands across the horticulture sector. With expertise spanning brand strategy, market research, communications, campaigns and events, he will now oversee group-wide marketing activity, focusing on consistency, clarity and commercial alignment. Thomas holds a degree in Business Management and has recently completed a Chartered Management Institute (CMI) qualification.

At Boningale Nurseries, James Oldham steps into the role of Head of Sales following a career built across purchasing, sales and customer management. Known for his practical knowledge of plants and supply chain realities, James has played a key role in strengthening customer relationships and improving collaboration between sales, production and logistics. His focus will be on service, clear communication and helping customers plan with greater certainty.

Ryan Simpson’s promotion to Head of Sales at Viridis Plants further strengthens the brand’s support for garden designers and domestic landscapers. With experience across retail and commercial horticulture, Ryan brings strong knowledge of plant production, biosecurity and large-scale plant supply. Since joining Viridis, he has helped align sales activity more closely with production planning while maintaining the brand’s focus on quality and reliability.

Jeremy King, Group Managing Director of Boningale Limited, said:

“These appointments reflect the depth of experience and leadership we have within the Group. Thomas, James and Ryan each have a strong understanding of our business and our customers, and their promotions support our strategy of sustainable growth built on knowledge, service and long-term relationships.”

The promotions underline Boningale Limited Group’s continued investment in internal development and its commitment to a joined-up, customer-focused approach across marketing, sales and operations.