Rolawn collaborates with Feefo: an environmental initiative

Accredited Supplier, Rolawn proudly announces its participation in a pioneering venture alongside Feefo, the esteemed provider of verified reviews worldwide. Through this collaboration, Rolawn pledges support for tree-planting endeavours in exchange for authentic customer feedback.

Rolawn pursues opportunities with a positive environmental impact as part of their sustainability strategy. And, this is the latest example of the business acting on its commitment.

In embracing this novel feature, Rolawn extends a helping hand to its clientele desiring to contribute meaningfully to ecological causes alongside their purchases. The timing of this endeavour coincides with a growing trend among consumers, who increasingly favour businesses that prioritize sustainability.

Statistics corroborate this shift in consumer behaviour, with a notable 40% of UK consumers now identifying as conscious shoppers, as reported by Deloitte in 2022. Moreover, an Ipsos poll revealed that 69% of respondents expressed interest in more sustainable choices (Travel Weekly, December 2022).

Jonathan Hill, Rolawn's Sales & Marketing Director, aptly remarks:

“This initiative makes perfect sense as we know most of our customers are environmentally conscious so it feels appropriate that we are enabling them to make a positive contribution to biodiversity restoration.”

To bring the 'Treefo' feature to fruition, Feefo has joined forces with Ecologi, a renowned climate solutions specialist. Ecologi collaborates closely with authentic project providers, fostering community engagement to restore landscapes. These tree-planting initiatives are meticulously designed to nurture seeds, ensuring optimal growth into thriving trees.

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch:

“This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?"