Digital Marketing Masterclass with BALI at Majestic Trees
Training Course / Workshop
- Majestic Trees
- 13 Feb 2020
- Chequers Meadow Chequers Hill Flamstead, St. Albans, Hertfordshire, AL3 8ET
- Opening times:
A one-day digital workshop for landscape industry professionals, providing the latest tools and tips on ways to stay ahead of the competition online. Increase your organisation’s search ranking with expert SEO advice, PPC know-how and content marketing insight and learn about the power of email marketing whilst discovering the latest trends on getting the most from social media.
This event has now sold out
Join BALI's marketing team, qualified digital marketing consultant Andrew Lloyd Gordon and digital marketing agency Adtrak for a six-hour digital marketing workshop at BALI Registered Affiliate Majestic Trees in St Albans. Exclusive to BALI members, this brand new BALI workshop has been designed to offer delegates who have an intermediate knowledge of digital marketing a chance to learn new skills and discover innovative ways to get the most from Google services, email marketing and social media.
Places cost £120 per person ex VAT (£144 inc VAT) for BALI members only. Places are non-refundable before 30 days in advance of the course starting. The masterclass will take place from 10am on Thursday 13 February 2020 at Majestic Trees.
- 10.00am - 10.30am Registration and networking
- 10.30am - 10.40am Host venue introduction
- 10.40am – 10.50am Introduction from Andrew Lloyd Gordon
- 10.50am – 11.30am What is digital marketing?
- 11.30am - 11.45am Break
- 11.45am - 1.15pm SEO and SEM with Google
- 1.15pm – 2pm Lunch
- 2pm - 2.45pm Content marketing and PPC working together
- 2.45pm - 3.45pm Practical workshop with Adtrak and 1-2-1 sessions with Andrew
- 3.45pm – 4pm Break
- 4pm - 5pm Email marketing and social media
Andrew Lloyd Gordon is an experienced strategic marketing consultant. As a qualified marketer and trainer, Andrew has worked with clients such as the UK Cabinet Office, Bose, UCAS, Kings College London, Universal Music, the NHS and many others.
After studying for an MA at Warwick Business School 1997, Andrew helped launch and promote jobs.ac.uk. At the height of the dot com boom, Andrew was headhunted to help launch several high-profile start-ups.
Once the dust had settled after the dot com crash, Andrew began working with a range of public and private clients to help transform them into digital organisations. For more than 20 years now, Andrew has consulted on a range of projects in the UK, USA, Ireland, Holland, Italy and Germany.
Andrew is a freelance trainer for Google’s flagship digital marketing e-learning programme, ‘We Are Squared’ and a member of Google’s Digital Academy team. As a member of Google’s Digital Academy, Andrew has been trained to deliver both Google’s Brand Activation Lab and their innovative Connected Consumer Masterclass.
Adtrak, a leading digital marketing agency and BALI Affiliate member, will be hosting a practical workshop at the Digital Masterclass. Their 'Bring Your Own Website' workshop will allow businesses to thoroughly look at and assess their own website, with Adtrak guiding the conversation and offering help and advice on aspects that could benefit from improvement.
With a focus on User Experience (UX) and an element of focus group discussion, this workshop provides an opportunity for landscaping businesses to gain real website feedback from both the experts and their industry peers. Facilitated by Adtrak specialists, you will learn best practice advice and helpful tips, alongside a number of activities based on peer discussion.
how to book
Bookings are now open. Use the booking form on this page to make payment online to secure your place.