event

BALI's Restart & Rebuild - SEO – Get to the top of Google

Webinar

Venue:
Online
Date:
07 Jul 2020
Location:
Webinar, via Zoom
Opening times:
10.00 – 15.00 – with ‘virtual breaks’

How do new and existing customers find you and your products and services online? They ‘Google you’ of course.

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details

But here’s the thing….

If you’re not one page one of Google for your target keywords – and the top of page one too – then you may as well not exist. Your customers rarely if ever scroll down to the bottom of the first page of results. And just about no one these days looks beyond Page One of the search results.

This all means that getting your site to the top of the search results is a critical element in your marketing mix. It’s so important that you and your team must know how to master Search Engine Optimisation (SEO).

Unfortunately, for many people, how and why your website rises to the top of the search results is a mystery. There are so many things you need to do. Google change the rules all the time and search engine consultants want you to pay through the nose for a job you could do yourselves!

This half-day online SEO is designed for those who want to take control of their search engine performance.

During x4 enjoyable, tutor-led webinars you will discover proven, simple tactics for achieving top spots on Google, Yahoo! and Bing.

delegate testimonials

“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!”

- Sophie Cameron, Garden Tastic Ltd

“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.”

- David Anderson, Intelligent Valve Monitoring

“The online seminars with Andrew have been fantastic!  Really informative with great takeaway advice and tips.  Online seminars like this are something new to me yet the engagement was great with Andrew and the other participants.  Would highly recommend!”

- Shelley Audis-Ridell, Oscars Pet Foods

course program

  • What is Search Engine Optimisation really?
  • How to assess your current site performance
  • Busting the SEO myths
  • The Five ingredients of Google Optimisation
  • Conducting keyword research
  • Identifying online gaps and opportunities
  • Designing your site with SEO in mind
  • Writing web copy to be found in the search engines
  • The importance of backlinks
  • Understand the metrics
  • Action Plans

key benefits

  • Use keyword tools to discover what your audiences are searching for
  • Design your site around the five key ingredients Google looks for
  • Build online credibility and trust, the essential currency for search engine success
  • Track traffic, engagement, conversions, and the effectiveness of each site element

audience

This non-technical workshop is suitable for anyone in a marketing, PR or communications role. No prior knowledge of SEO is required. Suitable for those in supervisory and management positions from junior to mid-level seniority.

delivery method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

your online tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

course material

All delegates receive the slides, workbooks and other supporting material. A recording of the webinar will not be available. 

register your interest

This is a popular subject. Places are, therefore, limited exclusively to BALI members only. To register your interest for this webinar, please fill in the booking form on this page which will be followed by an email correspondence within 48 hour containing the registration link to the webinar. If you have any further questions please contact Marketing and Communications Officer Trushali Chudasama using the details below.

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