BALI Restart & Rebuild - Marketing Planning - Webinar


Online Event
04 Aug 2020
Virtual Broadcast
Opening times:
10.00 – 15.00 – with ‘virtual breaks’

You probably know that, ‘If you fail to plan, you plan to fail’. Why is it then that, according to research, fewer than 50% of businesses have a marketing plan?

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Maybe it’s because businesspeople are stressed, overwhelmed, strapped for time, and have limited budgets?  To make matters worse, they’re also dealing with the enormous impacts of COVID19.

It’s also because lots of people are unclear how to grow their businesses. Which is surprising when you learn it’s estimated that business owners spend 58% of their time on one form of marketing activity or another.

This suggests that business people know they need to do marketing. But they don’t know what to do and are busy running around doing anything to see what works! Clearly, many businesses are wasting time and money, increasing levels of stress and frustration and missing opportunities.

If this situation describes your world, then you should join this new online course.

During an enjoyable, practical and interactive day, you’ll be taken through a simple, quick and easy process to build a cost-effective marketing plan. Whether you're completely new to business or highly experienced the system you’ll learn in this course is the easiest and fastest way to create a marketing plan that will propel your business growth.

delegate testimonials

“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!”

- Sophie Cameron, Garden Tastic Ltd

“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.”

- David Anderson, Intelligent Valve Monitoring

“The online seminars with Andrew have been fantastic!  Really informative with great takeaway advice and tips.  Online seminars like this are something new to me yet the engagement was great with Andrew and the other participants.  Would highly recommend!”

- Shelley Audis-Ridell, Oscars Pet Foods

course program

  • How to choose your niche
  • How to win new customers and sell more to existing ones
  • Why you should ‘Act Small. Think Big’ with your marketing
  • How to stand out from the competition
  • Why ‘Customer Experience’ is your competitive edge
  • Success stories and case studies

key benefits

  • Charge higher prices
  • Find and fill gaps in your market
  • Lose the frustration of writing an effective plan
  • Learn with clear, simple advice
  • Templates, guides and practical steps
  • Craft a clear message
  • Build brand awareness and increase enquiries, leads and sales 


This one-day interactive workshop is for anyone involved in the planning and delivery of sales, marketing and business development. Suitable for senior to mid-level marketers and salespeople anyone interested in growing their business. No formal marketing qualifications or knowledge necessary.

delivery method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

your online tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

course material

All delegates receive the slides, workbooks and other supporting material. A recording of the webinar will not be available. 

register your interest

This is a popular subject. Places are, therefore, limited exclusively to BALI members only. To register your interest for this webinar, please complete the booking form on this page. You will then an email correspondence from BALI within 48 hours containing the registration link to the webinar. If you have any further questions please contact Marketing and Communications Officer Trushali Chudasama using the details below.

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FREE - members

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