Our Vision: This doesn’t need to be specific or measurable but can be “pie in the sky”, what was your vision for the business when you started up or joined forces… eg. the best, the biggest, the richest, the happiest, make it real and make it your true vision. It can be a good tool for performance management of staff ie. you know what we are trying to create here, do you think your performance is helping us to do that?
Our Mission: Typically, a mission would start with “To….”, the “vision” may be worded more as a “We” do, this is because a vision may or may not be true at that moment but can be positively worded as if it were true, whereas a Mission is something you are working towards eg. To create the finest gardens in the UK by….
Our Aims: These are an opportunity to expand upon the above with a bit more detail, that is to say that if these aims were achieved it would move you closer if not to your vision/mission. This page would typically be fairly-static and consistent and be the communication tool that could be used at induction and/or used in tender packs for clients, the website and other promotional activities etc.
This is where you enter SMART objectives in order to achieve the above vision, mission and aims. This info would typically only be used internally.	The tasks needed to achieve the objective
(Example) To obtain a UK driving licence by 31-12-18	Apply for provisional licence	RG	30-11-17
Buy Highway Code	RG	30-11-17
Book driving lessons	RG	31-01-17
Plan practice time with Dad	RG	On-Going
Book theory test	RG	31-03-18
Book the practical test	RG	31-07-18
Pass test	RG	30-11-18
Other examples may includede, Effect move of company premises to combine office and operations by 31-03-19
Ensure that 90% of workforce are ROLO card holders by 31-12-18