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Inturf Stops Traffic on One of London's Most Prestigous Streets ...With Turf
’Savile Row Field Day’ saw the world’s most prestigious tailoring location closed to traffic as dozens of sheep grazed in a specially laid pasture created by Inturf.
The event took place under the patronage of HRH The Prince of Wales and was organised to publicise the benefits of wool clothing and attracted visitors and buyers from around the world – as well as considerable publicity in the national press.
“The turf had to be laid during the night so we started at 11pm and worked through until 5 in the morning,” says Inturf joint managing director Alex Edwards. “As befits a project for Savile Row the turf was a tailor-made mixture of grasses including sheep fescue!”
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