Brett Landscaping Shortlisted for Best Major Campaign in BEMA Awards

Brett Landscaping has been shortlisted for the Best Campaign over £25,000 at the 2009 Built Environment Marketing Awards (BEMA). The BEMA awards recognise the best of the construction industry’s marketing, business and product development.

Brett Landscaping’s award entry focuses on the company’s recent strategy to create consumer demand by the use of highly targeted marketing. This strategy is founded on some key market research which Brett Landscaping conducted to gain a complete understanding of the decision making process in UK households and which revealed that women have an increasingly central role when it comes to design decisions on external landscaping.

Speaking about the shortlist, Jane Campion at Brett Landscaping said; “We have significantly grown our market position in hard landscaping for both domestic gardens and driveways. In the current economic climate it is more important than ever to ensure that marketing is as focussed and effective as possible.  We have embarked on a carefully managed and highly effective programme of research and activity which has helped to drive consumer demand and which has supported our retail partners and installers. As such, this activity has itself supported sales through our key Builders’ Merchant stockists

“Our award entry has been put together to underline this and we are cautiously confident that the judges will be suitability impressed. But regardless of the outcome we are delighted to have been shortlisted. And if we are lucky enough to win, it will be an award which belongs as much to our partners and installers who have supported us as it is to Brett Landscaping”.

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